Voyager Software is a leading provider of recruitment agency software for staffing firms of all sizes.
They originally came to us looking to make improvements to a Joomla website to help with SEO. On closer inspection, it transpired that the website’s conversion rate was less than ideal. We recommended it would be far more beneficial to improve the conversion rate so we brought in our UX partners to devise a new strategy.
We collectively decided that the best way forward was to build a brand new website with user experience at the heart. The project began with a workshop with the key stakeholders where the ideas and strategy really came together. From this, wireframes and customer journeys were sketched out. All before a single line of code was written.
One major challenge we faced was that the original site contained vast resources and self help materials for Voyager’s products. With our deep Joomla knowledge, we spun this out into a separate “self help portal” and worked to build a brand new primary website built in WordPress.
The new website was built with an emphasis on user experience and conversions. The design brief was to use the existing branding guidelines while bringing a fresh and modern feel to the site - a tricky brief but we nailed it!
We developed a completely bespoke WordPress theme with flexibility built in to allow the client to build new pages using common elements in such a way that the style stays consistent throughout.
We also used our cross-platform expertise to import years worth of blog posts from the old Joomla site across to the new WordPress platform.
We continue to work with Voyager to make incremental improvements and to help with targeting the site to the Australian market.