Platinum Skies is part of AHH (Affordable Housing and Healthcare Group). They have been developing and operating affordable housing for over 20 years.
The Platinum Skies brand is changing views on retirement by providing quality homes at an affordable price through a unique shared ownership scheme and by building vibrant communities with lifestyle managers.
Working with our UX and design partners, we addressed several key challenges:
Conveying the benefits of shared ownership in an easy to understand manner
Working with a large team to design and build a completely bespoke WordPress theme that is flexible, on-brand, highly attractive and with excellent UX
Ensuring the website is highly customisable and easy to use by the inhouse team at Platinum Skies
Building simple equity release calculators to show potential customers the high quality properties in their reach and to generate enquiries
Developing a property search feature
Integrating with SalesForce Pardot
Since launching the new website, conversions are up:
and website traffic has increased by:
We continue to work with Platinum Skies to provide ongoing support and enhancements.